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About Uglesett

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  1. Erm. Duh. But that doesn't mean that can't do something else instead that benefits them just as much or even more (at least in a long term perspective), while giving off the feeling of being less customer-unfriendly.
  2. Well... they won't change if people just blindly accept it. But more importantly, customer trust is something that can take a while to grind down, but once it starts snowballing you can lose a lot of customers in a short while. Companies in the gaming industry are notoriously bad at balancing short term profits vs. long term customer retention, and I'm seeing the same tendency from WG. As I mentioned before, we saw that with Battlefront 2 last year. EA had basically gotten hung up on how to maximize their profit on that single game, while underestimating how much general resentment towards loot box crap and microtransactions in full price games had grown during the two years since the previous game, and when they tried to ratchet it up another notch they ended up taking a big smack in the face. Promotions and special events should always feel like they are first and foremost something special and interesting to do that drives up player numbers. The sales pitch should be suitably hidden or should feel "friendly". If it seems like it's primarily a sales pitch... then it feels exploitative. And over time, that's the kind of thing that grinds away customer loyalty. If the current pattern repeats itself too much and people start feeling excluded from events because of high demands of either time or money, eventually they'll just grow tired of the publisher as a whole. And if player numbers drop enough that the queue times start going up... well, then the game will quickly snowball into oblivion.
  3. Is game broken?

    It's more a case of the game not displaying all of the damage that's necessarily done. You just see the "main" health pool of each ship. So something gets its health pool reduced, but it's not necessarily shown as a number that pops up. And, I mean, there is only so much info you can display before the user interface gets horribly cluttered. If they displayed a damage number for a hit on a secondary battery, but the health pool of the target ship didn't change, then you'd have players coming to the forums going "I did 300 damage to the target, but its health didn't go down".
  4. Just because any given person may or may not see "value" in a given purchase, doesn't make the marketing any more or less cynical. Do you not think that the "free" path, the North Cape campaign was deliberately made as grindy and slow as it is in order to drive up sales of the Duke of York? And do you agree that there are other things WG could have done instead to make the same money, while potentially breeding less frustration?
  5. Is game broken?

    Just because you penetrate a secondary system, it's not given that it'll become disabled. That's a dice roll like so much else. So you can get a penetration on a turret, do some damage to that turret's health pool (that's separate from the ship's health pool), but not get the right dice roll to disable the turret.
  6. Is game broken?

    As others have mentioned, you also get zero hp penetrations when you hit something that has its own health pool separate from the ship's overall health pool. E.g. secondary weapon mounts.
  7. Well... I mean... that is my point. That's the cynical bit. The DoY is on sale (in addition to being available through a tortuous grind of a campaign) and it is required to unlock the newbie-friendly raid. That is pretty much by definition a cynical sales ploy in my book.
  8. I'd agree with you, if you didn't need the DoY to unlock the New Year's Raid. As it is, you need it to unlock the second campaign that (from a relatively fresh player's perspective) is far more appealing, since it gives you a good jump start on several tech trees. And if you don't have the time to play through both campaigns but want to do the New Year's Raid... well, better cough up that dough. As a promotion of the game, intended to captivate both fresh and veteran players, it would be much more rewarding if they did as follows: New year's raid: Requires T5 ships, nothing needed to unlock it. North Cape: As it is, maybe up the tier requirement to T6. That way, you'll basically have two parallel promotions running: One geared mostly towards fresher players, who get the opportunity to spend the holiday season getting a jump start on several tech trees and thereby becoming more invested in the game (ensuring that they'll stay on for longer) and a more veteran-geared promotion that gives out a higher tiered premium ship. Couple that with a few more sales connected to freebies (like the premium camo + discount on the Scharnhorst), and they could probably have made just as much extra income off the event as they did with its current design while feeling less pushy. And just because they also do something that's more cynical, doesn't mean that the holiday campaigns are not cynical.
  9. So basically, you are only saying that you didn't have a problem with x, therefore it's not a problem? That's not really an argument though, is it? I mean, I am basically in the same situation as you are. I am going to manage to complete both campaigns. From a purely subjective point of view, I don't have a problem with it except that I thought it was a boring grind that both directly (through having to play sub-optimally to complete some objectives) and indirectly (through other players doing the same thing) detracted from the game experience. So it may hurt my long-term enjoyment of the game. But yet I still see that this campaign can be very off-putting for other people in a different situation to mine. That's what I'm trying to get you to do, see this promotion from the side of other players in other situations, and how those players can experience this event. Can you at least acknowledge that this game has a large and diverse player base, with many people in different life situations to your own? Let's take a few examples: -Collectors, people who want to either collect as much of anything that can be collected (hey, some people just are like that), or want specific ships because of their looks, their history etc. -People with an addictive personality that get off on the slot-machine like qualities of loot boxes. -Players (typically younger) with a lot of free time on their hands but not much money. -Players (typically older) with less free time, but more money -Players with neither, but who'd still like to feel included in the promotions that are being run -Veteran players who already have a lot of regular tech tree ships unlocked and have at least some ships at high tiers that make objectives easier to complete for them than for... -....relatively fresh players who don't have much unlocked yet, and like the opportunity to get a jump start on some tech trees they haven't gotten started on (to the point where they may be tempted to spend hard currency on a not very good ship in order to unlock the campaign that allows them to do so?) Can you see how different parts of this campaign can be considered to be pushing to sell stuff to some of these different subgroups, without being experienced that way by others? Can you see how some people can feel excluded by the nature of the two campaigns, leading them to have a more negative view of the game and of WG in general? Can you see how that in the long term can cause WG to lose customers that they could have held on to longer by choosing a less greedy sales strategy? And yes, I am sure WG financial staff have rigorously analyzed these events to ensure maximum profit. Short term. But that's the problem with pretty much all economical analysis - it's always dreadfully short term, and tends to be blind to longer term developments in the customer base. We saw that this fall with EA and Battlefront 2 - Their short term predictions and market analysis have predicted that they'd make an absolute steal. The problem was, they didn't see the slow erosion of customer trust that had built up over years eventually came to a conclusion when they tried to push the monetization of Battlefront 2 just that little bit further. Oh for goodness' sake. The Battle of the North Cape campaign itself is not an incentive to buy the Duke of York*, since it gives out the ship as a reward. The New Year's Raid campaign is an incentive for people to by the Duke of York, if they don't have the time to grind through the North Cape campaign. Erm... I'm pretty sure I've been saying the whole time that the Scharnhorst promo is a good way of doing things. My only problem with it is that I think they're gating themselves off from a lot of potential sales of the Scharnhorst by hiding the carrot at the end of the New Year's raid campaign a bit too well. Go back and read what I was saying. Duke of York: Players need to have it to unlock the New Year's Raid campaign, and if they don't have the time to grind through the North Cape campaign, there's the option of buying it. That's a cynical sales ploy, and even if you don't see it as such, there are certainly enough people out there who will see it for what it is, and be a tiny bit resentful for it. Scharnhorst: It's a classic promotion. You get an item at a discount, at the same time as an accessory to that item is given away for free. That's the kind of promotion that generally feels like a positive thing. It's the different psychology of the two different sales strategies that I'm trying to point out, and how they affect the long term reputation of the company. *With a caveat: some users may want as many as possible of the Collection Containers from the North Cape campaign (because they're collectors) while not having the time to grind out the non-DoY tasks in that campaign.
  10. Erm... nothing. That was an example of something I think WG are doing right Who said they were? The missions are badly designed. The rewards are good* *Well, the DoY is a bit naff, but it's ok as a reward. My problem with it is that it's on sale as well, and it's just not a very good purchase.
  11. Hey, guess what. If you're reasonably new to the game, you don't have those T6 premium ships. As someone who's only played since October, that's a really attractive option to get a jump start on a lot of ship lines that I haven't gotten started on yet. I'm sure I'm not alone. New Year's Raid is basically a campaign designed for fresh players to get invested more in the game - but in order to get access to it, you have to either already be a veteran player, sink a significant amount of time into the preceding campaign or sink money into the Duke of York. It's basically a really schizophrenic event design. The newbie-friendly campaign follows the more veteran-intended grind campaign. Erm. Of course not everyone is going to buy a Scharnhorst just because they get a free camo for it. But there are probably a lot of players out there who've been interested in it, and now WG are giving them that little extra nudge. That's the entire point of promotions like this. It's not to get everyone to buy something, it's just to get those who are sitting on the fence that final little nudge. And this crap works. It's classic marketing. If you don't have a Scharnhorst and don't plan on buying one... then you're not in the target group. If you've been thinking about it and you like the ship... guess what, you are in the target group. No, you just don't see my point. The Duke of York can be gotten for free, if you have the time to play enough. But it's going to require a fair bit of grinding. And it's not a very good ship. So if you end up buying it, not really because you want the ship itself, but because maybe you want to finish the New Year's Raid campaign, then you might not really enjoy your purchase. You'll feel like you wasted your money on something you could have gotten for free. Whereas if you feel like you're getting a good deal (a premium that you were already interested in, with a bit of extra stuff and at a good price)... then you'll feel good about it. Marketing... it's all about psychology. And WG have missed on this one.
  12. Lucky you, I guess. How many hours is "a day" of playing for you, if I may ask? I did the same, and spent something like three days (playing around five hours a day) on Mission four in total (including the final task, and doing the 11 torp hit and kill 10 BB tasks twice - and boy were those annoying). Erm. Because you're interested in the collection? And more importantly, because you need the bloody thing to get started on the New Year's Raid, which actually has the interesting rewards? Sure, if you buy it you can just skip the grind of the North Cape campaign entirely and skip straight to the Raid. Which is even better, except you of course have to spend money on it. Now who's the one generalizing from his own opinion? Can you not see that giving away free stuff for a ship while having a sale of that ship is an incentive to buy that ship? A classic sales promotion? You're the one talking about how we should see this from WG's point of view: Well, how many sales of Scharnhorst do you think they've had during the holiday season? And how many more could they have had if more people had been given the opportunity to finish the new year's raid campaign, and get that little bonus nugget? Ok, so you don't feel the manipulation. Good for you, I guess. That doesn't mean it's not there. That doesn't mean WG's business practices in this case aren't highly questionable, and that they are trying to pressure a good segment of the player base into spending more money than they otherwise would have. You're the one talking about how we should look at this objectively: Well, try to do that. Analyze the design of the campaign from another standpoint than your own. Try to see how the campaign looks from the point of view of someone who doesn't have the same amount of time available as you have, try to analyze it from the perspectives of different personality types. See how it can be designed to influence people with different psychologies and different life situations.
  13. Yeah. The final set of missions... that you (originally) had a bit more than a week to finish, and then you could get started on the New Year's Raid. How can you not call that grindy? Those last bits, Mission 4 and 5 were the really big, annoying grind. The first parts were easy to get you started and make people have a sense of investment. And you can pretty much skip the grind entirely by just buying the Duke of York. It is obviously and blatantly a pretty hard push to sell the Gallant and the Duke of York. I've played... I guess around 4-5 hours a day for five out of seven days a week since the last part of the North Cape campaign dropped. And that's with premium account. I can just about manage to finish the last part of the New Year's Raid within the original time frame. Just about. If you don't have that kind of time to play, and you want to get the rewards, not necessarily from the North Cape campaign, but from the Raid which is, in my opinion, a lot more interesting, then WG are really squeezing you on time to get you to buy that Duke of York. I mean, if the campaigns had lasted out January, I wouldn't bother to comment. They'd be mildly irritating, but okay. But with the time pressure coupled with the easy bypass of buying the DoY - that is classic sales pressure. You may not feel it, but that does not make it less real. It just means you're not in a situation to feel it, and don't think enough about how it affects others. Hey, guess what: There are other income sources that are less manipulative. I already mentioned several examples in the post you quoted: That the special camo for Scharnhorst coupled with the sale will drive up Scharnhorst sales. In addition, the event drives up overall participation, and coincides with other sales activities like the christmas presents. It's not as if not being exploitative is synonymous with not making money. As I said, other F2P titles like HotS manage to make money without using the same kind of manipulative sales strategy.
  14. Is game broken?

    You didn't mention this. But as domen3 mentions, you can also have struck a part of the ship with a separate HP pool.
  15. Is game broken?

    Zero damage penetrations happen when you penetrate a section of the ship that has reached its damage threshold. Basically, you've destroyed everything there is to destroy in that part of the ship, hitting it again is just going to shuffle the twisted wreckage around. You just have to aim for less damaged parts of the ship.